CASE STUDY
Vialto Partners
Helping a 170-year-old brand gain new ground in global mobility
Campaign Strategy | Insights & Audience Intelligence | Tactical Planning & Buying | Traditional & Digital Media Activation | Performance Analytics & Optimization | Content & Production | Experience Strategy & Planning | Site UX/UI Design & Systems | Site Development
Challenge
PricewaterhouseCoopers (PwC) has been a well-respected professional services network and thought leader for over 170 years. But with the rapidly changing needs of global workforces, they saw an opportunity to offer their customers more with a dedicated global mobility brand. So, we combined Vialto Partners’ vast global reach and decades of experience with the vigor and spirit of a NewCo — creating and launching a hybrid solution that represented the best of both worlds for potential clients.
After a comprehensive discovery phase, a key finding among Vialto’s employees and clients was the deep belief that global mobility has the power to be a force for good. With this in mind, we helped shift their frame of reference from offering Global Mobility Services to Global People Solutions, reflecting their people-centric nature.
Solutions
This strategic shift gave us a jumping-off point for crafting a more human, future-friendly design system that allowed for growth while maintaining accessibility best practices throughout. Informed by that new system, we crafted a full 360-degree launch campaign: from TV and trade comms, to digital media, paid search and a broad spectrum of fresh content across their social platforms.
Working with brand development, we created a quick to market MVP website to support the campaign and press effort surrounding the unveiling of the new brand. Post-launch, we dug deeper on optimizing for results through a more in-depth 1.0 website experience that helped support the sales process and provided users with informative content to initiate the lead process.
From strategy through creative, experience, and media, our work for Vialto tapped every facet of our expertise and provided a broad foundation for an ongoing partnership.
Results
With proven results from the first phase, we are currently working on their 2.0 launch and beyond. We continue to interview stakeholders to understand what’s working, what needs improvement and which business goals the web experience should address.
A three-phase road map was developed to design and implement a strategic taxonomy system and to introduce languages and customized content for different global regions. Thus, further personalizing and improving the user experience for Vialto Partners’ customers.
Impact
48M
viewable impressions 2.5 months after launch
79%
increase of traffic within 3 months from launch MoM
100+
“contact us” interactions 2.5 months after launch